After the interview the photographer requested Raju whether he could photograph him along with the car. Surprisingly, Raju agreed. The next issue of BusinessWorld had only Raju on the cover with a laptop on the bonnet of his Benz.
After that was the “Power of One” campaign and how we discovered a young music director duo that composed our anthem and today are names reckoned with in Bollywood.
Logo Modifications – You could get charged for each time you want a change or modification to your logo. If a logo designer asks the right questions, does the research and stays in close communication with the client there should be no need for major changes during the creation of a logo design. Be a good communicator and explain to the logo designer exactly what you want your logo to be saying about your business. As a designer, you should get signed approval for each modification showing that the client was in agreement at the time.
Advertising is a large industry encompassing many areas. advertising agencies, marketing consulting firms, internet media companies, and the advertising departments of large companies are a few places where you might find suitable employment. Your first thought should be where would you fit in best. Do you have special skills that would be useful in one type of company but not another? Visit companies that you are interested in to learn more about the environment. Ask people you know in the industry where they see you flourishing. Choosing the right type of company is the foundation of your search.
Now, we need to talk, we received a lot of calls and emails from our listeners/readers wanting some direction as the market has been on a downward spiral. So we’re going to try to do that but one thing that i do not want is for you to get emotional when it comes to the stock market. I said it yesterday and need to say it again because when emotion comes into play mistakes are made. This is the time to bottom fish and look for those gems that are being sold off.
We did everything in style. All of us stayed at the Trump hotel near Central Park and on October 18, 1999 we were in a fleet of black Lincoln limos heading towards Nasdaq. The night before, I tweaked the brand positioning a bit. Instead of the news appearing that we were the second Indian company after Infosys being listed on NASDAQ, I changed it to the first Indian internet company listing on that bourse. The ceremony itself was comparatively business-like. The symbol SIFY went active at a premium on listing. After that we had a live press conference from there with journalists waiting in India. I then accompanied the CEO of Satyam Infoway for live interviews at CNBC and CNN studios.
One of the dangers of going global and earning in dollars but thinking in rupees is in the expenditure incurred on publicity material. In the early days our marketing office in the US would propose buying some ball pens for distribution at a trade show. They told us that it would ‘just’ cost a dollar a piece. Sitting in Hyderabad we would convert it in to rupees and exclaim, “What, Rs 40 for an ordinary ball pen! Forget it, we will send it from India where it costs only Rs 3”. Unfortunately, our ball pens were no match to the Chinese ones available there in a nice packing and qualitatively superior to ours. It was the same thing with T-shirts, stickers, leaflets and exhibition panels. Soon, better sense prevailed and we bought material in the local markets overseas.