Don’t Ignore Smart Market Research

by BJ BuenoJul 01, 2010

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” – David Ogilvy

Listening to great consumer insight is key to creating a powerful brand.

I am amazed by how many smart advertising and marketing professionals ignore good research. I have found many treasures of insight from “old” and “useless research.”

The key is to dig and connect the dots back to your best customers. It is always important to take these important perspectives before you makes choices for your enterprise. Where will the consumer go next? What should you expect? Simple consumer insights can give you more clarity and direction than ever before. Are you listening to your best customers?

A concise Brand Model synthesizes a diverse range of psychological consumer research into a comprehensive model. Your Brand Model becomes your filter for future market research and a powerful lens to help you make marketing decisions.