Various forms of mediums are used with advertising, as well as graphics, sketches, and fonts. Public relations mean working with people and their particular goals, interests and needs in promoting their product or agenda.They spend too much on research and development, either. In the end . their products do not work! If you worked for their products, they are not engaged in such fierce competition in the marketing and advertising. No, the big mark-up price is only because they can afford to pay big bucks to their advertising agencies and marketing departments.Strangely enough, at a later stage after the Y2K business thinned out, it was the competencies built up by Satyam Enterprise Solutions that actually took the company forward, including the money spinning SAP business.On a side note, keep an eye on General motors (NYSE: GM), I know that Rick Wagoner didn’t shake the earth with his speech but i feel that they are taking a step back just to make room for a leap. This is an American Icon that will regroup and rebuild, so any decent pullback will present an opportunity.Logo Modifications – You could get charged for each time you want a change or modification to your logo. If a logo designer asks the right questions, does the research and stays in close communication with the client there should be no need for major changes during the creation of a logo design. Be a good communicator and explain to the logo designer exactly what you want your logo to be saying about your business. As a designer, you should get signed approval for each modification showing that the client was in agreement at the time.