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After the interview the photographer requested Raju whether he could photograph him along with the car. Surprisingly, Raju agreed. The next issue of BusinessWorld had only Raju on the cover with a laptop on the bonnet of his Benz.

They have ancient technology in place at their locations, that i made an effort to see first hand, but as i said they have the components in place, they just need the direction to get it done. Maybe a change in management will give the company a different view and they can finally make headway both in earnings and in the stock price as the stock has been stuck in the high to low range for a year. So the moment you hear that Rite Aid is upgrading their systems and giving the company a better public image then you should be all in. I would be open to having Ms. Mary Sammons on “Wall Street to Main Street” in the future as i am sure that being the CEO of the company she can give us a really good view of Rite Aids direction.

Have you thought about offering a deal to new customers? Get new patrons into your restaurant with discounts or free stuff. But be careful! Give the deal, coupon or free food a bit of thought. What’s your overhead on that time? If you were to sell out of the deal could your staff keep up with the influx of clients? Will customer service decrease if your business increases without new staff? These are all questions you should ask yourself or find the answers to before deciding to run a deal.

Besides the above, people are getting fatter because of the way they eat. They try to grab something quick and end up eating something they should not. Everything that is bought from the store is processed. It is refined. Most foods are packed with chemicals to preserve them for shelf life. We live in a fast-paced world. For this reason people claim they don’t have time to cook or are too tired to. So they grab quick junk foods from corner stores, fast food joints, and restaurants.

When you upload a photo, ask yourself who might buy the photo and for what is it usable. Would that photo be interesting for advertising agencies, graphic artists or designer? To make profit, only upload photos that you think are usable for someone. Because selling digital photos is only about making profit!

Now, we need to talk, we received a lot of calls and emails from our listeners/readers wanting some direction as the market has been on a downward spiral. So we’re going to try to do that but one thing that i do not want is for you to get emotional when it comes to the stock market. I said it yesterday and need to say it again because when emotion comes into play mistakes are made. This is the time to bottom fish and look for those gems that are being sold off.

Around this time I discovered the benefits of news dissemination through global wire services. I regularly kept in touch with senior people in Reuters, Bloomberg and Dow Jones Newswires. The challenge was that these organizations hire hard-nosed professionals who were not interested in irrelevant talk. Plus, they wanted to be the first with the news, counted in seconds! I tailor-made press releases specifically catering to a global audience. Our visibility increased considerably after that in international media. We also distributed our news releases through PRNewswire in the usa.

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First, that it was not that severe to hypnotize people without them wise and endorsement, there were a lot more situations where being able to hypnotize people could really work to my benefit. Making money doing this kind of poppycock had already interbred my mind.

In fact once Raju and I were traveling together in his car to a function when a senior correspondent of a weekly news magazine rang me and asked me which business leader was Raju’s role model. I covered the mouth piece of my phone and asked Raju. He said Jack Welch. He was a bit taken aback when in front of him I gave a detailed statement on why he admired Jack Welch of GE. The magazine quoted Raju verbatim in the next issue.

Lesson #5 – The money is in the niche. Watching traffic go by in San francisco makes you understand the wide array of cultures, diversity and multitude of options people desire in their choices. I often watch in amazement as many dealers are lead by advertising agencies to spend vast sums of money trying to be everything to everyone with a generic non-benefit driven message.

Anyway, it was too late to do anything about it. And in 1996 driving a brand new Maruti Suzuki Esteem around Hyderabad was a balm on a hurt ego. I put all negative thoughts aside and decided I would carve a positive role for myself and do what was right for the company.

After the interview the photographer requested Raju whether he could photograph him along with the car. Surprisingly, Raju agreed. The next issue of BusinessWorld had only Raju on the cover with a laptop on the bonnet of his Benz.

Networking groups meet once or twice a week and often vary in the niche or industry the group focuses on. Find a networking group in your area and offer discounts for them to hold their next meeting at your restaurant. You’ll get some regular business out of the deal and also get in with a group of influencers to help spread the word.

This is a company that not only pays a 60 cents dividend but also has an EPS of .04 a share with a P/E of 26. their 1st quarter earnings came in at 23 cents a share and that is compared to a nickel which they posted for the same period a year ago. We feel that they will continue this growth pattern in 2006. their 52 week high which they made in may is the beginning of a base and their 2nd quarter earnings should beat the analyst estimates by a large margin.

The game is tricky and sensitive. The consumer of wine is standing on a wine shop to buy it or he/she may be standing at the counter in a bar. The bottles adorned in their respective dresses are decorated on the racks easily visible to their prospective buyers. The one magical glance is critical here. Except for only those who have to go by the brand names, the consumers are to be guided for their choice only by the glance they throw over the bottles.

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After the interview the photographer requested Raju whether he could photograph him along with the car. Surprisingly, Raju agreed. The next issue of BusinessWorld had only Raju on the cover with a laptop on the bonnet of his Benz.

After that was the “Power of One” campaign and how we discovered a young music director duo that composed our anthem and today are names reckoned with in Bollywood.

Logo Modifications – You could get charged for each time you want a change or modification to your logo. If a logo designer asks the right questions, does the research and stays in close communication with the client there should be no need for major changes during the creation of a logo design. Be a good communicator and explain to the logo designer exactly what you want your logo to be saying about your business. As a designer, you should get signed approval for each modification showing that the client was in agreement at the time.

Advertising is a large industry encompassing many areas. advertising agencies, marketing consulting firms, internet media companies, and the advertising departments of large companies are a few places where you might find suitable employment. Your first thought should be where would you fit in best. Do you have special skills that would be useful in one type of company but not another? Visit companies that you are interested in to learn more about the environment. Ask people you know in the industry where they see you flourishing. Choosing the right type of company is the foundation of your search.

Now, we need to talk, we received a lot of calls and emails from our listeners/readers wanting some direction as the market has been on a downward spiral. So we’re going to try to do that but one thing that i do not want is for you to get emotional when it comes to the stock market. I said it yesterday and need to say it again because when emotion comes into play mistakes are made. This is the time to bottom fish and look for those gems that are being sold off.

We did everything in style. All of us stayed at the Trump hotel near Central Park and on October 18, 1999 we were in a fleet of black Lincoln limos heading towards Nasdaq. The night before, I tweaked the brand positioning a bit. Instead of the news appearing that we were the second Indian company after Infosys being listed on NASDAQ, I changed it to the first Indian internet company listing on that bourse. The ceremony itself was comparatively business-like. The symbol SIFY went active at a premium on listing. After that we had a live press conference from there with journalists waiting in India. I then accompanied the CEO of Satyam Infoway for live interviews at CNBC and CNN studios.

One of the dangers of going global and earning in dollars but thinking in rupees is in the expenditure incurred on publicity material. In the early days our marketing office in the US would propose buying some ball pens for distribution at a trade show. They told us that it would ‘just’ cost a dollar a piece. Sitting in Hyderabad we would convert it in to rupees and exclaim, “What, Rs 40 for an ordinary ball pen! Forget it, we will send it from India where it costs only Rs 3”. Unfortunately, our ball pens were no match to the Chinese ones available there in a nice packing and qualitatively superior to ours. It was the same thing with T-shirts, stickers, leaflets and exhibition panels. Soon, better sense prevailed and we bought material in the local markets overseas.