First, that it was not that severe to hypnotize people without them wise and endorsement, there were a lot more situations where being able to hypnotize people could really work to my benefit. Making money doing this kind of poppycock had already interbred my mind.
In fact once Raju and I were traveling together in his car to a function when a senior correspondent of a weekly news magazine rang me and asked me which business leader was Raju’s role model. I covered the mouth piece of my phone and asked Raju. He said Jack Welch. He was a bit taken aback when in front of him I gave a detailed statement on why he admired Jack Welch of GE. The magazine quoted Raju verbatim in the next issue.
Lesson #5 – The money is in the niche. Watching traffic go by in San francisco makes you understand the wide array of cultures, diversity and multitude of options people desire in their choices. I often watch in amazement as many dealers are lead by advertising agencies to spend vast sums of money trying to be everything to everyone with a generic non-benefit driven message.
Anyway, it was too late to do anything about it. And in 1996 driving a brand new Maruti Suzuki Esteem around Hyderabad was a balm on a hurt ego. I put all negative thoughts aside and decided I would carve a positive role for myself and do what was right for the company.
After the interview the photographer requested Raju whether he could photograph him along with the car. Surprisingly, Raju agreed. The next issue of BusinessWorld had only Raju on the cover with a laptop on the bonnet of his Benz.
Networking groups meet once or twice a week and often vary in the niche or industry the group focuses on. Find a networking group in your area and offer discounts for them to hold their next meeting at your restaurant. You’ll get some regular business out of the deal and also get in with a group of influencers to help spread the word.
This is a company that not only pays a 60 cents dividend but also has an EPS of .04 a share with a P/E of 26. their 1st quarter earnings came in at 23 cents a share and that is compared to a nickel which they posted for the same period a year ago. We feel that they will continue this growth pattern in 2006. their 52 week high which they made in may is the beginning of a base and their 2nd quarter earnings should beat the analyst estimates by a large margin.
The game is tricky and sensitive. The consumer of wine is standing on a wine shop to buy it or he/she may be standing at the counter in a bar. The bottles adorned in their respective dresses are decorated on the racks easily visible to their prospective buyers. The one magical glance is critical here. Except for only those who have to go by the brand names, the consumers are to be guided for their choice only by the glance they throw over the bottles.