Branding Your Mark On The Business World: Logos

Lose the Clipart. Unless a picture directly reinforces a major point in the copy, avoid it. Don’t use random shinies or tacky clipart. It detracts from what matters (the copy) and can confuse the masses. Save the stock photography for your next PowerPoint presentation.

Finally, I showed him the crucial slide. Through the months of interaction with Raju one thought that hit me was that he rarely got in to the details of the running of an enterprise. All his statements were a bit philosophical and holistic. He also tended to go off on a tangent sometimes. To give him a branding that he would be comfortable donning I recommended that he be positioned as a Visionary.

On the other hand, if you need an additional presentation of logos due to a complete change in direction on the companies part, there should be an extra fee. An example would be asking for a yellow duck logo design and changing your mind to a red dog design once the logos are presented to you.

A company pays for every ad when dealing with an advertising company. The date of the ad will be obvious as well as the intention of the ad. In the world of PR, news conferences, press releases and similar activities are scheduled to get free exposure from the media for the services and/or products of the company.

TV advertising agencies are available in abundance. There are so many of them, that choosing the best can get a little difficult. In this case, you can take help of the internet. It will be able to show you all types of agencies that can help you. After you are done with looking for one, you can start with meeting the officials. Usually TV advertising agencies know very precisely what you need. Depending upon what you sell, you can place an order for your advertisement. There are a lot of places to do promotion of your products. Television is the best advertising media for any business.

I had asked the agency to work out an anthem for the company. The brief was that the song should sound young, vibrant and contemporary. A few weeks later the agency asked me to come to Mumbai to approve the tune. I met two brothers who were in their early twenties and had composed the song. I had never heard of them. But each of the three tunes they presented was outstanding. The agency and I finally selected one of the tunes, a duet with a male and female singer providing the vocals. An instrumental version was also produced that would be used as the call hold music on all Satyam’s telephone switchboard.

This is a company that not only pays a 60 cents dividend but also has an EPS of .04 a share with a P/E of 26. their 1st quarter earnings came in at 23 cents a share and that is compared to a nickel which they posted for the same period a year ago. We feel that they will continue this growth pattern in 2006. their 52 week high which they made in may is the beginning of a base and their 2nd quarter earnings should beat the analyst estimates by a large margin.