Marketing isn’t just something you can do in a 9 to 5 job. There are many freelance and independent work opportunities available. Because of this I was able to easily transition from a full-time marketing job to my own business.
7) People perceived Satyam more as a body shopping company than a serious IT player (this was actually an unfair charge as at that time most Indian IT companies were actually just that).
A couple of departments were working on a corporate Intranet at that time. I managed to hijack it from them and assigned a team in my department to handle it. We branded it SatyamWorld and made it the global internal communication platform for the company. SatyamWorld later won the prestigious CIO magazine award for being one of the top intranet sites in the world.
Advertising agents don’t become involved in the personal lives of their clientele. Public relation agencies help their clients get a product, company, person or idea off the ground as well as helping them through the rough times.
After the interview the photographer requested Raju whether he could photograph him along with the car. Surprisingly, Raju agreed. The next issue of BusinessWorld had only Raju on the cover with a laptop on the bonnet of his Benz.
John: Advertising is big business but the problem is when you are not lean and mean you lose your edge, there are smaller, tighter, privately held advertising agencies out there that have the ability to produce better creative and manage a more comprehensive campaign for advertising clients than Interpublic. I know that its low priced but the company is in getting desperate as they just arranged a 6 million credit line via a special-purpose entity called ELF Special Financing, essentially they are selling units that would be payable to buyers in June of 2009. A better bet would in the advertising game in the public arena are Publicis (NYSE: PUB) or WPP Group (NASDAQ: WPPGY).
By the second half of 1997, Satyam’s media coverage had increased manifold. We made plenty of press releases and media would also call us for a quote for including in any IT related article.