Aerial Advertising Agencies Minimize Your Marketing Worries

This is a company that not only pays a 60 cents dividend but also has an EPS of .04 a share with a P/E of 26. their 1st quarter earnings came in at 23 cents a share and that is compared to a nickel which they posted for the same period a year ago. We feel that they will continue this growth pattern in 2006. their 52 week high which they made in may is the beginning of a base and their 2nd quarter earnings should beat the analyst estimates by a large margin.

How good was the pay? Well, when you perform a commercial that is national you’re getting paid for two things. You’re getting paid for your labor (OK, it ain’t bricklaying but you get the idea. And you’re getting paid to license your performance and likeness so that they can broadcast it to the masses. So the union deal works like this. You show up and record and you get a “SESSION FEE” for your efforts. This might be around 0 for and hours work. That’s yours to keep even if they never use the recording.

John: Advertising is big business but the problem is when you are not lean and mean you lose your edge, there are smaller, tighter, privately held advertising agencies out there that have the ability to produce better creative and manage a more comprehensive campaign for advertising clients than Interpublic. I know that its low priced but the company is in getting desperate as they just arranged a 6 million credit line via a special-purpose entity called ELF Special Financing, essentially they are selling units that would be payable to buyers in June of 2009. A better bet would in the advertising game in the public arena are Publicis (NYSE: PUB) or WPP Group (NASDAQ: WPPGY).

You might write a letter prior to calling them – but, be sure you have the proper person to contact. Then, when calling back, you’re following up with information on the letter. (This works well to get past difficult “gatekeepers.) I do this in my home area – I cover the entire state of California (except for the wine Country, SF & the peninsula). So, I write a letter “introducing” myself to contacts in the Central Valley-many of these people already know me. Then, I follow up with the media kit (unless I leave the letter with the media kit if I was in the area) being sent and finally I call them.

There is a standard reference for pricing graphic design and corporate identity projects. It is Pricing and Ethical Guidelines, published by the Graphic Artists Guild. Any logo designer can purchase the book. A professional graphic designer would have a tough time supporting a family and a studio designing all of their logos below 0.

Strangely enough, at a later stage after the Y2K business thinned out, it was the competencies built up by Satyam Enterprise Solutions that actually took the company forward, including the money spinning SAP business.

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