Monthly Archives: February 2018

Get Caught Laughing At Work

A consumer opening an envelope to find a sheet of white paper with blocks of small black text is an invitation to the circular file. Consider using colored type in the headlines. Try borders, gradients, even pictures if the design is full-color. It will make the piece look decidedly more “direct mail,” but 99.99% of the time, the consumer knew that opening the letter anyway.

Recent Analyst upgrades include Kanbay International (NASDAQ: KBAY) which was upgraded to a Buy from a Neutral by Sidot & Co, Courier Corporation (NASDAQ: CRRC) was upgraded to a Buy from a Neutral by Sidoti & Co, Omnicell, Inc (NASDAQ: OMCL) was upgraded to a Strong Buy from a Buy by First Albany, Ryder Systems (NYSE: R) was upgraded to an Over Weight from an equal Weight by Sephens, Inc and Wild Oats (NASDAQ: OATS) was upgraded to a Buy from a Hold by KeyBanc Capital Markets.

It was all well to feel happy about the news coverage in India, but the real challenge was in brand building overseas, specifically the US,which was our biggest market. Paid media over there was very expensive.

Nineteen years at some of the biggest advertising agencies on the planet, staying at some hotels that cost upwards of 00 a night seem, from the outside, like heaven.and to many of my associates, it was and still is.

AFTRA governs all vocal recordings, jingle singing, newscasting, radio commercials and shows, and television commercials and shows shot on video tape.

The most common file types needed are AI (Illustrator) and EPS for most professional print jobs. These are vector format files. These files should be in a CMYK color format. Vector art allows you to reduce or enlarge a design to any size without losing detail or clarity.

I’m not sure how the survey was conducted and I’m never sure how companies calculate “loss”. One of my favorite examples of this problem comes from a friend who ran a bar in a ski area up north. Business was fine in winter when people were skiing but a little slow in the summer and shoulder seasons. So my friend suggested to his partner that they send a letter to all the adults for miles around inviting them to a party with a free open bar from 7 to 9 on a Friday night. “Are you nuts? We’ll lose a fortune,” screamed the partner. My friend ran the math and finally convinced his partner. And they did lose money from 7 to 9. But in the next six hours they had their best night ever! And for the rest of that off-season, they had one profitable night after another. The math worked.