You know. volunteers were invited on stage, put to sleep, convinced they had become chickens and then they all started clucking. This in itself was amazing to me at the time, but there was something about him that really caught my eye.
AFTRA governs all vocal recordings, jingle singing, newscasting, radio commercials and shows, and television commercials and shows shot on video tape.
After that was the “Power of One” campaign and how we discovered a young music director duo that composed our anthem and today are names reckoned with in Bollywood.
There is a particular approach that works very well to encourage people to buy from you and it’s called ’emotional advertising’. It’s used by the big advertising agencies all the time. They think about what pains and irritates the people in their market, once they’ve got that figured, they then work on proving that they have a solution to the prospect’s woes. The art of writing to engage these prospects is called copy-writing and it will pay you back ten-fold if you invest the time to understand how to write powerful copy.
For home use and some print jobs you will need TIFF and BMP files. These are pixel files and should have a DPI (dots per inch) of at least 300 dpi. 600-1200 dpi is best for professional printing. These type of files lose their detail when enlarged but can be reduced.
By now my department was on auto pilot. I had a great team that knew exactly what needed to be done. In fact, I found they worked more efficiently when I was away on tour.
Anyway, it was too late to do anything about it. And in 1996 driving a brand new Maruti Suzuki Esteem around Hyderabad was a balm on a hurt ego. I put all negative thoughts aside and decided I would carve a positive role for myself and do what was right for the company.