The next major media event was also connected with Sify. On November 28, 1999 the CEO of Satyam Infoway requested me to come to Mumbai to handle an important announcement. He would not give me the details over the phone. The next morning I went directly from the Mumbai airport to the office of DSP Merrill Lynch. There the investment bank gave a brief about the Indiaworld deal. Merrill had alerted the media about a press meet that evening without revealing the subject. I soon started getting calls from reporters wanting to know the details. I could not reveal anything to them though I felt a bit guilty not being straight forward with some of the reporters who had become good personal friends by then.
You also have to think about your current customers. Will a loyal customer paying the regular price get irritated when newcomers pay half that? Maybe and maybe alienating your current customer base isn’t worth it.
I joined Satyam as head of corporate communications on August 16.The next day I got a call from Economic Times asking me for a comment on a story that they were running about a check bouncing case against Satyam. This troubled me as i had never experienced anything like that in the past. I just mumbled that there was no truth in that story.
When you upload a photo, ask yourself who might buy the photo and for what is it usable. Would that photo be interesting for advertising agencies, graphic artists or designer? To make profit, only upload photos that you think are usable for someone. Because selling digital photos is only about making profit!
What’s included with your logo? The worst part of paying for a cheap logo is finding out that you were not sent the correct file formats for printing and web. You will then have to pay another graphic designer or printer to create the correct files. Be aware of what file types you will be needing and ask your logo designer what file types are included in their price.
Check out all of your options: Facebook deals, Groupon, Google deals, Foursquare specials. Add information about your deal to your website, customized menu covers (think – Foursquare icon on the front page), and also to any printed advertising you do.
In fact once Raju and I were traveling together in his car to a function when a senior correspondent of a weekly news magazine rang me and asked me which business leader was Raju’s role model. I covered the mouth piece of my phone and asked Raju. He said Jack Welch. He was a bit taken aback when in front of him I gave a detailed statement on why he admired Jack Welch of GE. The magazine quoted Raju verbatim in the next issue.