The Ultimate Business Lens

by Scott JeffreyJan 12, 2011

The last post explained how your pervasive internal questions produce a lens through which you evaluate information and make decisions. If you’re a marketer, you have certain marketing questions posed in mind. What driving questions do you need to consistently ask in order to determine how best to proceed?

At our company (Cult Branding), we believe we have developed the ultimate business lens to help businesses make effective decisions that lead to long-term profitability.

Peter Drucker reminded us that “the purpose of business is to create a customer.” Thank you, Mr. Drucker. Very true.

But you also know that all customers are not created equal. Some customers are more loyal, and therefore, more profitable. If you serve your loyal customers better than anyone else, they’ll provide your business with a fortified foundation as well as help you create new customers through word of mouth.

Do you realize how important the lens of your best customers—your Brand Lovers—can be? Do you know who your Brand Lovers are?

Here’s our latest deck to help illustrate the importance of your best customers:

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