The Birth of BRAND JORDAN

by BJ BuenoAug 03, 2010

“Brand Jordan exists because of what Phil Knight created
before I ever came along.” – Michael Jordan

The year was 1984, and Michael hesitantly took a flight to Portland, Oregon. It was the day that he would meet Nike Founder Phil Knight for the first time. Neither of them could imagine what the next 20+ years would bring.

Realizing that nothing of value comes without hard work, the partnership between Jordan and Nike was born. The idea was so big that it created something no one could have envisioned. By committing to their shared values, Nike and Jordan created an amazing brand that has endured.

Starting Conditions:LOVE for the game. LOVE for Innovation. LOVE for the customer.

The end is determined by the starting conditions. The outcome of our plans follows its own design and patterns. What vision do you see emerging for your Brand?

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.