Focus on Your Customers

by Scott JeffreyJun 03, 2010

Business owners and executives often make their jobs harder than it needs to be. Without having a clear filter or lens to make business decisions, you might as well flip a coin.

The strongest lens you can look through leads to an obsessive focus on your customers. It doesn’t matter if you’re offline or online, or if you sell products or services—consistent focus on your customers is the best way to effectively grow your business.

Google’s VP of search products and user experience Marissa Mayer explains, “We believe that if we focus on the users, the money will come. In a truly virtual business, if you’re successful, you’ll be working at something that’s so necessary people will pay for it in subscription form. Or you’ll have so many users that advertisers will pay to sponsor the site.”

Revenue is generated as a consequence of serving your customers. Focus on better serving the needs of your customers, not on making the next sale.

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