50 Years of Motoring Fun
by Salim BuenoApr 09, 2010
Last year MINI Cooper celebrated their 50th birthday in Great Britain. The event featured live concerts, unique classic Mini’s, and 25,000 fans from around the world. The film “Rebel without Pause” was created by MINI to celebrate their brand lovers from around the world and the passion they have for their MINI. You will find that MINI customers are more alike than they are different.
Rebel Without Pause: Part 1
Rebel Without Pause: Part 2
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Tags: 50th Anniversary, Brand Lovers, MINI, Rebel Without Pause
Filed under: Brand Strategy, Cult Branding




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